Efficient relations with representatives of mass media are based not only on stable contacts with mass media but only on a thought-out strategy which then is implemented in a complex of actions in various directions. Special events for journalists are just a "tip of the iceberg": only consistent and lengthy communication with representatives of mass media will help you reach the desired effect.
Depending on the scope of tasks you have to
solve you may choose among several methods:
- Presentation for journalists
- High society event with participation of journalists
- Contest for journalists
- Implementation of long-term PR programs
