A primary purpose of this campaign  is such  image making of Collection Gallery, which uses principles of modern European approach to the art, constantly chases fashion breath and new  trends in the art.  Other purposes are maintenance of status both for artist and gallery presenting TOP-10 of home artists.

 

 

Date of conducting:      April, 24, 2008г.

Territory:                     Kyiv city

 

There was written an original press-release from third person’s point of view, exposing not only the skill of artist but also his personality.

A base of mass mediums was formed, and number of communication messages for different target mass media were developed.

A chamber nature and well balance of the event are underlined by musical accompaniment of harp, and the topic of exhibition  - «Palms for Roksolana » -  is emphasized by exotic cocktails.

 

Opening of exhibition were visited by the such well-known people, like Alexander Roytburd, Arsen Savadov, Nikita Kadan, Ilya Chichkan and Masha Shubina, representatives of embassies of Russian Federation and embassy of Sweden in Ukraine,  well known art critics  Alexander Solovyov and Olesya Avramenko.

 

A project was broadcasted via five TV channels: 1+1, «Snіdanok z 1+1»; 5-th Channel, the program «Zodchiy” (Architect); a 24-th Channel; UBC; K2.  The event was also presented

by 19 printing press editions and two  information agencies.  

 

During presentation of exhibition a press-briefing was done, where press representatives had an opportunity to communicate with non-public artist Oleg Tistol, director of the gallery Darina Zholdak and creative director of the gallery Oleg Bayshev.