The basic project purposes were those related to introduction of new brand for target audience, forming of knowledge about it and creation of durable basis for reputation forming.

 

Date of conducting: May, 13, 2008.

Place of conducting: Kyiv city

 

 

Media relation – press dinner in a restaurant for  mass media representatives.

 

A press dinner gave a chance for representatives of mass media, in particular, restaurant critics and commentators, to obtain maximum complete information about the restaurant, its interior, cuisine and services. Just for this objective the event’s format was maximally laconic and a bit chamber.

 

During delicious dinner the journalists could enjoy by atmosphere of real Mediterranean bliss and luxury, taste culinary marvels from a chief-cook. Sounds of harp, during all evening delighted guests’ ear of was, and appearance of famous lady - opera singer – became a real surprise.

 

Every dish serving was accompanied by the comments of evening presenter who was confided with guests by information about a restaurant and features of Mediterranean cuisine. The director of restaurant and chief-cook  were introduced to journalists. All the guests have got refined souvenirs as gifts for visited evening in L’Accente.

 

Opening of a new restaurant were mentioned in more than 30 mass media bodies, including 4 TV channels.