Goal:

Opening of new hypermarket Prktiker in Kiev

Objectives:

•         Organization of press-conference

•         Attraction of the target audience attention to the

•         Increasing the loyalty to brand

•         To attract the attention of mass-media

•         create a sustainable media-environment

Implementation:

•         For media was organized a press conference with top-management company Praktiker Ukraine. Reporters saw main advantages over competitors hypermarket: a balanced range of products and a truly European service

Result:

•         More than 40 publications in mass media.

•         More than 7000 visitors in the first day