The main objective of the campaign is forming a reputation for the Bank in line with the strategy within which the Bank offers effective financial instruments, renders service of high level oriented to client’s comfort and organizes a number of social initiatives which make public life where the Bank has its branches more interesting and of higher quality.

Making target group know about the Bank and form a positive attitude.
Attract potential clients’ attention to the Bank, congratulating them on NY.
Rising the level of present VIP clients’ and partners’ loyalty.

Kiev, Donetsk, Odessa
Tasks for the agency:
Developing and carrying out a complex of events and providing media support.

PR-action «New-year Stand-ART»
The agency developed and carried out PR-project – a social-cultural initiative of the Bank «National Standard» together with leading Ukrainian artists and designers, the artistic project “New-year Stand-ART”.
Within the framework of the project, the most popular Ukrainian artists and designers adorned new-year trees, and not just decorating them with common festive stuff, but converting them into art-objects. The participants of the project weren’t recommended by the agency and invited by the bank to collaboration by chance. It is they who set new national standards which attract followers and inspire people. Following artists and designers took part in the project:

• Liliya Pustovit
• Andre Tan
• Kseniya Marchenko (X’U)
• Kirill Protsenko
• Maksim Mamsikov
• Ilya Isupov

After the project’s presentation at the press briefing in hotel “Opera” in Kiev “haute couture” new-year trees went on a journey around the country to make the life of every citizen of the cities which have the Bank’s branches better, brighter and more interesting.