A primary purpose of this campaign  is such  image making of Collection Gallery, as one, which uses principles of modern European approach to the art, constantly chases fashion breath and new  trends in the art.  Other purposes are maintenance of status both for artist and gallery presenting TOP-10 of home artists.

 

 

Date of conducting: May, 30,  2008

Territory: Kyiv city.

 

There was created non-standard press-release which consisted of scanned copies of artists’ diary citations. Basic communications were constructed on personality of  Masha Shubina herself, well  known artist, and no less bright society character. An arrangement was conducted in opened and emotional form, which allowed to become one of loudest events in the cultural life of Kyiv city.  

The presentation was complemented by Indian mix from DJ Derbustler.

 

The exhibition opening was visited by such known persons like Semen Gorov, Alexey Zalevskiy, the Lilia Pustovit, collectors Peter Baron and Kamen Zahariev, one of the most authoritative art critics Alexander Solovyov.

 

A project was lighted on five TV channels: 1+1, «Snіdanok z 1+1»;  5-th Channel, 24-th Channel; TET,  TV programs «7vj» and «Look, who is coming!»

 

A press-briefing was conducted in informal environment after which guests and representatives of press had an opportunity to have a chat personally with Masha Shubina and Darina Zholdak, a director of the gallery.