Goal:

To draw attention to Ukrainian consumers for a good Czech beer.

Task:

Organization of brand-launch "turn-key".

Organization of press-conference

Organization of Czech beer festival

Method:

Brand-launch-event: Czech festival “Taste of Czech town”.

Press conference with representatives of the brand through the launch of «Velkopopovicky Kozel» and the appearance of beer on the market of Ukraine.

Leading holiday:

 Kuzma Skryabin and Gregory Reshetnik

The holiday is accompanied by music ethno-group TopOrkestra and headlined by a group Perkalaba