Uniting all the agencies and companies that belong to United Communications Group during the New Year celebration, strengthening “team spirit”.

PRAD-A-Café

130 employees and friends of the group of agencies UCG

Organizing a thank-you party for the employees, making them realize their meaningfulness in common business, and feel valuable and beloved employees.

Conception of the holiday was developed on the basis color palette. Each of the agencies determined a primary color from the gamut of the corporate style. The dress-code required presence of this color in clothes or accessories. This measure formed the aesthetic constituent of the conception and, at the same time, conveyed a rational function. People from different agencies, before not acquainted, could easily identify which agency everyone belonged to.
The Party invitation was designed as a symbolical sheet of a pontoon ruler that named the agencies of the company and corresponding colors. The entertaining program consisted of creative competitions “One-color Planet”, “Shooting-gallery of colored desires”, “Color ocean”. Sceneries and treating were also “varicolored”.