The basic project purposes were those related to introduction of new brand for target audience, forming of knowledge about it and creation of durable basis for reputation forming.

 

Date of conducting: May, 15, 2008.

Place of conducting: Kyiv city

 

Successful Ukrainian businessmen, politicians, stars of show-business, high society persons.

  

 

Brand  event – grand opening of restaurant for guests - potential clients.

 

 

The Grand opening of L’Accente restaurant was organized according to all canons of society arrangement.

Black velvet invitation cards with golden embossing were delivered by special couriers having Mediterranean type appearance. Also, presence of these colors in clothes and accessories became  obligatory condition of dress code.

Guests’ ear enjoyed by Italian jazz star Stefania Dipierro, who several times came to scene after many encore requests of listeners. A soloist of National opera of Ukraine Elisabeth Lipetyuk  and DJ Derbustler were other well known artists.  Eyes were made glad by eccentric fashion-show from Ruslan Zaharchenko produced by Alex Zalevskogo, while a tastes enjoyed with refined wines and surprising dishes of Mediterranean cuisine from Igor Vovk,  chief cook of establishment,  a truffle ice-cream was specially selected among cuisine gamma. And sparkling humor of event presenter Ksenia Sobchak cheered guests over and above.

 

•         Wide presentation of the event in mass media.

•         Solid informing and loyalty of future clients.