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"Hypothec vacation" of FORUM Bank«Hypothec vacation»
Project:
The publicity BTL action «Hypothec vacation» from Forum Joint-Stock Bank.
Purpose:
Promotion of a new bank product «Hypothec vacation» — crediting of apartment purchase with one year postponement of credit loan repayment
Tasks:
Date of conducting: April, 12-30, 2008г.
Territory: Kyiv, Kharkiv, Donetsk, Dnepropetrovsk
Realization:
In the cities’ shopping malls there were placed tamarisks – branded stands with a picture of luxurious suites of rooms with opening for a face. These stands were served by promoters – young people in builder’s overalls, symbolizing young family, just finished refurbishment of their new apartment.
A potential consumer was invited to shoot a photo in such «interior of apartment» and in a few days he got e-mail letter with a photo during rest and description of concept of new bank product.
This project was a center of complex product TTL – campaign «Hypothec vacation».
Result:
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