Promotion of the new unique Bank’s product – credit for purchasing a new car with life-insurance “Auto-life”.

Kiev, Kharkov, Odessa, Lvov, Donetsk, Dnepropetrovsk

Conducting a high-impact event, engulfing million-citizen cities in Ukraine in order to promote a new product. Attracting attention of public, gaining resonance in press.

Branded cars were the advertising objects for this campaign. Those cars were driven with dummies on their roofs dressed in branded clothes that symbolized safety of driving guaranteed by the Bank’s credit-insurance program “Auto-life”. Promo teams informed people in the streets (potential clients) about this product.