The guests were invited to the President Suite of the Riviera hotel. The room welcomed everyone with the free and easy atmosphere and light aroma of the new perfume. There was also a place for surprise – a famous photographer shot a photo-session right there especially for a new fragrance «Absynthe». A beautiful model with the precious Absynthe bottle was posing to him in the lights of floodlight. Each guest had a chance to become a part of this session after he/she had previously visited a professional stylist and makeup of Avon. Elegant waiters served guests with the French champagne, the DJ was playing inspiring music. Stylish and spectacular TV diva Masha Efrosinina performed the role of the lady of this presentation. The format of this event let Masha communicate with guests in an open and easy-going manner, show her peculiar sense of humor. She presented the new fragrance Absynthe to the attendees of the event and shared some interesting facts about its creator. Specially for guests we organized a beauty quiz, in course of which all correct answers were awarded by beauty prizes. The evening’s final peculiarity was the performance of Nastya Markova with her jazz miniatures. At parting, guests were presented with the desired gifts – a bottle of Absynthe and a hand-made emerald-green head hoop decorated with a peacock plume. Oksana Balyasnikova, Avon Product PR specialist: «Presentation of the new fragrance to the media representatives is always a very important issue for us, because it influences greatly the position and success of the fragrance in the market. We were highly pleased to see that the idea we wanted to share with the beauty editors was 100% implemented by the agency in such a non-standard and at the same time elegant manner. In future, we would be glad to make it a good tradition to present our new products to the press and each time to amaze journalists with something new, unconventional but every time high-class.