January 28, 2009 It is not the first time that AVON cooperates with the world-famous designer Avon. In the year 2007, AVON created 2 already popular aromas for the cosmetic corporation: Rouge и Noir. Jumbo PR&BTL developed 3 concepts for presentation of the new aroma Absynthe, each of which had an original idea and basis. All the concepts were highly appraised by AVON and one of them – the most contemporary and thematic won the tender. The presentation concept included development of the creative idea, scenario, content and the event program itself. One should note that the Absynthe presentation event is organized for a very exacting and demanding to the details public – chief and beauty editors of fashion and style magazines. In this case it is ever more necessary that the atmosphere of the presentation targets the new perfume by AVON and the content of the event shows the character and underlines the peculiarities of the Absynthe aroma. The presentation of the Absynthe will take place on February 05, 2009 in the President Suite of the hotel Riviera, in Podol district, the guests will be welcomed by the most popular and spectacular Ukrainian TV diva – Masha Efrosinina. In course of the Absynthe presentation organization, Avon and Jumbo discussed the perspectives of the future collaboration and agreed that the next presentation devoted to AVON new cosmetic discovery – face care cream Anew Clinical – will also be led by Jumbo PR&BTL.