«Clowns destroy the circus. Elephants ran away for India, tigers sell strips and hoops in the streets» — that’s the citation of Iosif Brodskiy which perfectly characterizes current situation in the event-market. But BTL providers are still optimistic cause there is still enough speaking “sandwiches”. And convince us that the crisis will only bring innovations to this field. Which exactly innovations are waiting for us ahead we will know with help of “Vlast Deneg” and the insides of this situation are commented by the International Association of Marketing Initiatives and the curator of PR and communication direction Olga Kovtun. In general, the market players state: a sales slowdown for consumers’ promo is not yet observed. Mainly because there are always some instruments for this type of promo. As Olga Kovtun, the general manager of the direct communications agency Jumbo PR&BTL noticed, any social or economic occurrence is diverse and demand slowdown for one type of services stands close to the demand increase for the other ones. «E.g. The technologies which appeared to be needed among the clientele of Jumbo are easily and fast performed and economically effective BTL-programs, the so-called hard sell activities. And they are in demand not only within the traditional FMCG sector but among the financial group as well.» Find details of this article in the magazine "Vlast Deneg": Smile? Non-stop smile...