Hryvnya devaluation affected a lot of Ukrainian enterprises and mostly those where the price policy depended on the American currency. An unstable currency exchange rate creates inconveniences for the clients, making it much more difficult to establish the product price and hampers the budget planning. The ways out of this situation with the minimum losses were given to web-site Publicity by the General Manager of The Direct communications agency JUMBO PR&BTL Olga Kovtun. "Those agencies the activity of which is closely connected to the currency exchange rate indeed lost their profit. Our agency makes all calculations only in Hryvnya, that is why all currency exchange rates and inflations do not reflect on us. Some participants of PR-market started talking about the necessity to transfer to the national currency. Fixation of prices in Hryvnya will let us avoid exchange rate inflation on the companies’ price-list. Jumbo PR&BTL performed transfer onto the Hryvnya calculations 1 year ago. "Everything that happened in Summer 2008 and the following Autumn showed us how right we were", - commented Olga Kovtun. More details are available on web-site Publicity: Fluctuated stiff or not? The influence of the fluctuation of exchange rates on PR market