If it seems to you that on the street you constantly meet one and the same person – don’t worry – it’s not the delirium of persecution. You are involved into new BTL-action for “Atlant-M” company, created and implemented by Jumbo PR&BTL: «Atlant-М» — the expert in choosing your car». October 06, 2008 BTL-action «Atlant-М» — the expert in choosing your car» started in two biggest cities of Ukraine: Kiev and Kharkov. It is the basic complex product of TTL-campaign «Atlant-М» — the expert in choosing your car», aimed at representing the new service of automobile holding «Atlant-М» - providing professional consultations and help in issues connected with the car purchase for potential clients of the company. Denis Kozlov – is a key person of this advertising campaign who can easily explain the net structure of automobile business “Atlant-M” and is a unified image of professional consultant. «Atlant-М» suggests addressing a particular person and not some abstract consulting center. Such direct communication gives an opportunity to both the client and the expert to develop contact in a faster and more effective way. Behind the advertising character Denis Kozlov hide real professionals and experts who wait for you in the consulting centers of the automobile sales salons of «Atlant-М». The consumer after given a detailed list of demands to the car will get all necessary information from the expert: model description, prices, terms of sale, contacts thus saving client’s money and time. Within the bounds of this action, all petrol stations of “UkrTatNafta” and “KLO” were furnished by Jumbo PR&BTL with the mobile promo-stands. They showed Denis Kozlov asking leading questions, e.g.: “Automatic gearbox or mechanic one?” – urgent and important questions which raise when you buy a car. The choice of locations was connected with the target audience of this promo action – potential clients who want to change the car or those who would like to buy another one. And both categories are mostly found in petrol stations. Meanwhile, the issue of gearbox is a difficult question because everything has its positives and negatives. Tatyana Shvatskaya, the head of BTL&Event department of the direct communications agency Jumbo PR&BTL: «The creation of the universal expert is a new service for Ukraine although it is already popular in Western Europe. That is why when this BTL-action was getting prepared we took into consideration that this is a “know-how” for our market. Nevertheless, the project turned out as an effective basis for for both new service and «Atlant-М» brand promotion. And this means that we successfully completed the task!»