The promo action “To ING-bank – get your presents!” started on December 15, 2008. It was aimed at promotion of the bank product “StartControl” as well as at the consolidation of perception of ING-bank as comfortable, safe and contemporary. ING-men in stylish and noticeable promo-uniforms as a part of BTL-action will make you morning comfortable in any weather will bring you warmth and latest news. And everyone, who opened a “StartControl” account in ING bank would be given a New Year gift. In course of 2 weeks, ING-men armed with coffee-thermos, latest “Fakty” newspaper and informational booklet will work with potential bank clients in the morning business hours in districts where ING Offices are located. The idea and mechanics of this action belongs to Jumbo PR&BTL. Promo project, suggested by the agency won the tender invited by ING bank in October 2008. Information about the bank: ING Bank Ukraine – stable developing bank, providing for balance of interests of the clients, share-holders and employees. In 1994, ING Bank N.V. opened its branch office in Kiev, and in December 1997 was registered as the bank with 100% foreign capital. In June 2008 ING Bank Ukraine entered the market of retail financial services, implementing brand new scheme for Ukraine – partnership cooperation scheme.