The term "guerilla marketing“ combines non-typical and provocative
methods of influencing consumers which usually do not require substantial
outlays.
New methods of guerilla marketing are being continuously invented.
The following methods have already proved themselves successful:
- Virus advertising: interesting or funny messages containing the advertised brand name. Consumers will forward this information to each other themselves, working as volunteer advertising agents
- Provocations: when standard methods are not enough, thoroughly thought-out and precisely organized provocation will come to rescue
- Commercial graffiti: allows to add the brand name effectively to the urban environment
- Flash mobs: simulated gatherings of people (for example, artificial line before the entrance to the store) will help you manage attention of huge audience
