Traditional advertising is the way of addressing everybody at the same time and nobody in particular. Direct marketing is the possibility of addressing consumers individually, and it is a fact that personal contact has more chances of evoking response.
When possible, you should eliminate the chain of middlemen between the buyer and the product in order to establish direct marketing communication with the buyer and ensure long-term and efficient relationship with him.
Among the most efficient direct marketing
methods are the following:
- Direct sales
- Address mailing
- Address e-mailing
