This global method is one of the most efficient ways of increasing sales, because it’s devised to target directly the end users. Target range of consumer promotion includes both sales outlets per se and the places where the product is consumed: restaurants, clubs, fitness centers, airports.
Instant contact with the target user and possibility to involve him in the product-related promotion makes the key trump which must be used with the utmost efficiency. The success of promotion is based on the clear strategy and prior analysis of all important factors including monitoring of consumer traffic in places where promotions are held.
Below are the key methods of consumer
promotion:
- Sampling: free giveaway of product samples
- Switch sampling: exchanging the product for competitor’s product
- Buyer consultations
- Distribution of printed promotional materials
- Special gift enclosed with the purchase
- Games, lotteries, contests
